QuikStart Briefing Guide



Ted Grigg - DMCG, LLC

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1. Ted Grigg
Job Title
Business Name DMCG
Business Address (972) 459-5858
City
State
Zip Code
Direct Phone Number (972) 459-6868
Mobile # (w/area code)
Type of Business
Years in Business
Current website address if any http://dmcgresults.com/
Working URL (.asenz360.com)
Briefing Guide Completion
unknown
Perfect Prospect
(Describe your most profitable customer type)

Site Focus
(What do your customers REALLY need to know about your business)

Keywords
(List all the words/phrases a prospect may search to find your product/service.)

Competition
(List your closest competitors and what you like or dislike about their sites)

About Us
(Describe to your prospect how you are different/better than your competitors)

Home Page-Orientation Statement
(Short - 12 words or less - statement that tells your prospect they have found the right website)

Home Page-Headline
(Address your prospect's biggest concern)

Home Page-Headline-copy points
(Describe how your product/service solves the customer's concern)

Home Page-Subhead1
(Address your prospect's second most important concern)

Home Page-Subhead1-copy points
(Describe how your product/service solves this concern)

Home Page-Subhead 2
(Address your prospect's third most important concern)

Home Page-Subhead2-copy points
(describe how your product/service solves their concern)

Home Page-Call to Action
(What will motivate a prospect to sign in at the site?)

Page3-Product/Service
(#1 best selling product/service and it's features & benefits)

Page4-Product/Service
(#2 best selling product/service and it's features & benefits)

Page5-Product/Service
(#3 best selling product/service and it's features & benefits)

Page6-Inquire Form
(List of contact information you want to collect from your prospects)

Page7-Offer/Promotion/Coupon
(Describe what will motivate a customer to sign in.)

Page8-Contact Us
(address, directions, maps)


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